From local to global: cost-effective export strategies for drinks brands

Expanding into new markets is an exciting step for a beverage brand, but it can also feel daunting. In the past, adapting brand marketing to fit the needs of a new audience often meant needing a colossal marketing budget. Today, technology and digital tools make international marketing more achievable than ever before. 

For ambitious brands with innovative products, the path to international success is more accessible, and more affordable, than ever. At Cheers Global, we help beverage businesses navigate these opportunities and build their presence overseas.  

Here’s how your brand can reach new audiences and grow globally without breaking the bank. 

Start digital before you go physical    

Your export journey can begin long before your product reaches a shipping container. It can start online. Digital marketing is the most powerful and cost-effective way to reach international audiences, but where should you start? 

• Build a data-driven strategy: Use social media to test interest in new markets. Run targeted ads on platforms like Facebook and Instagram to engage with specific demographics and refine your messaging before making a major investment. 

• Embrace e-commerce: A well-optimised website is a 24/7 global shop window. Make sure your e-commerce site offers a seamless shopping experience for international customers, with transparent pricing and delivery information. 

• Leverage user-generated content (UGC): Authentic customer reviews, photos, and videos from real buyers are powerful, and free. Encourage customers in your target markets to share their experiences and tag your brand.  

Leverage local partners for global growth

You don't need to build an international sales team from scratch. Strategic partnerships can help you expand efficiently and sustainably. 

• Work with the right expert partner: Collaborating with an export consultancy like Cheers Global provides direct access to valuable market insights, existing distributor relationships, and tailored guidance on local market conditions.  

• Collaborate with micro-influencers: Instead of expensive celebrity endorsements, connect with local food and drink influencers who have an authentic, engaged following. Their recommendations carry real weight and help your brand enter new markets organically. 

Test the waters with a gradual expansion 

Going global doesn’t necessarily mean diving in headfirst. Starting small and engaging in a phased approach allows you to minimise risk whilst learning what works.  

• Prioritise your markets: Use research to identify which countries have the highest growth potential for your product category. Are consumers prioritising health-conscious beverages or looking for a premium spirit? 

• Pilot programs: Launch with a limited product line in one or two target areas to test market acceptance. This allows you to gather feedback and data before committing to a full-scale rollout.   

Adapt and localise strategically 

A one-size-fits-all approach rarely works across borders. Success lies in understanding and respecting local preferences and cultural norms; something your chosen export partner should be able to help with.   

• Refine your product and packaging: Adjust your offerings, sizes or branding based on local tastes and cultural norms. For example, Coca-Cola developed green tea–flavoured drinks for the Japanese market. 

• Stay compliant: From labelling standards to alcohol regulations, each country has its own legal requirements. Being compliant from the outset prevents costly delays or penalties and protects your reputation. 

Showcase your brand story

In a crowded market, your story can set you apart. People connect with brands that have authenticity and purpose. With this in mind: 

• Highlight your heritage: Show your passion and share the story behind your brand – your founders, ingredients, and the craft that goes into every bottle. Content marketing, blogs, and video storytelling can all help consumers understand what makes you unique. 

• Build an online community: Use email marketing and social media to create a direct connection with your audience. This builds brand loyalty and provides a low-cost channel for announcing new products or international availability. 

  
  

Next steps for international growth

Taking your drinks company global doesn’t have to cost a fortune. With a clear strategy, digital tools, and the right partners, your brand can grow sustainably and compete confidently on the world stage.  

At Cheers Global, we specialise in helping drinks brands reach international markets: providing guidance and expertise from market analysis and compliance to partnership development and distribution.  

Get in touch to find out how we can help you build your global legacy, one market at a time. 

All information was accurate at the time of publishing, in November 2025